Welcome back to my blog for the my newest blog post. I hope your enjoying the blogging assignment, and I hope everyone is having some success with it. On that note, you can find my latest blog post below. Feel free to comment, and enjoy!
Euro RSCG "Mentos Gum" Designs
When I first came upon this campaign put out by Euro RSCG, I fell in love with the idea of it. I wanted to spotlight it this week for my latest blog post.
MEANING: The campaign's meaning is fairly simple; Mentos now is carried in gum. Within each image, a cartoonish character blows a bubble when chewing bubble gum. However, the bubble is made of a piece of mentos candy. It is simple, creative, and opens your eyes to objects holding double meanings.
ATTRACTION: What attracted me to this campaign, and to each piece was how the design creatively ties in the actual product. I also love the centered, bright colors of the mentos candies to grab your attention right off the bat. The simplicity is genuis, and it is a thought that will stick with you.
SOURCE:
I found this campaign in the recently purchased issue of Lurzer's Archive I have. I used this source last week, yet there are so many great designs in this single magazine!
So as you can see, a simple, creative thought can go a long way.
Until next time,
Taylor


